Read Research Themes for Events by Peter Robinson Rebecca Finkel Gayle McPherson David McGillivray Online

research-themes-for-events

Following on from "Research Themes for Tourism," which sought to both provide a snapshot of tourism subjects and provide an overview of major themes for students new to tourism, this book seeks to cover the same ground with events. Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perFollowing on from "Research Themes for Tourism," which sought to both provide a snapshot of tourism subjects and provide an overview of major themes for students new to tourism, this book seeks to cover the same ground with events. Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing key concepts, theories and discussions centering on these subjects. For example, how has this type of event developed, why has it become successful and what impact does it have? Case studies are also included to provide a well-rounded approach to the subject....

Title : Research Themes for Events
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ISBN : 9781780642529
Format Type : Hardcover
Number of Pages : 192 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

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